What is UI and UX and why does it matter?
For our company at the most basic level, our user interface (UI) is the series of screens, pages, and visual elements—like buttons and icons—that enable you to interact with our service.
Our UX design (User experience), on the other hand, is the internal experience you are having when you are interacting with every part and aspect of our service.
I as many other use these terms interchangeably, or sometimes incorrectly.
To understand what makes an experience a good one, Peter Moreville (president of Semantic Studios) developed a great visual to highlight what goes into effective UX design.
This “usability honeycomb” has become the defacto “best practice” for UX professionals helping their efforts across multiple touchpoints with the user, including:
- How they would discover your company’s product
- The sequence of actions they take as they interact with the interface
- The thoughts and feelings that arise as they try to accomplish their task
- The impressions they take away from the interaction as a whole
Our UX designers are responsible for the experience you are having today, and their efforts work daily to ensure that our company delivers the service that connects people toghether in a smooth UI.
During the next couple of days we will start changing some of UI to make it easier to see and use..
We have darkened the contrast on grey buttons and are working on adding mouseover to help user to navigate a new UX/UI